DEWI, ADINE RESTANTY (2015) PENGARUH DIMENSI EKUITAS MEREK TERHADAP KEPUASAN NASABAH INTERNET BANKING BANK BNI. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
THE INFLUENCE OF BRAND EQUITY DIMENSIONS ON BNI INTERNET BANKING CUSTOMER SATISFACTION This study seeks to examine empirical the effects of brand equity dimensions (brand awareness, brand loyalty, brand associantions, perceived quality) on BNI internet banking customer satisfaction. Research is designed by survey and used questionnaires. Research involved 100 respondents of BNI customers in Surabaya that using internet banking BNI service. The method analysis used smartPLS program version 3.0. Researches use the customer satisfaction as an independent variable affecting brand equity dimensions (brand awareness, brand loyalty, brand associantions, perceived quality). Based on this analysis research found that brand equity dimensions have a significant effect on customer satisfaction. Therefore, BNI should design branding strategy to improved quality and customer had a higher level of satisfaction Keywords : Brand Equity, Brand Awareness, Brand Loyalty, Customer Satisfaction, BNI Internet Banking
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.17 - BANKING SERVICES |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 18 Apr 2017 10:31 |
| Last Modified: | 18 Apr 2017 10:31 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/837 |
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