Soleh, Abdur Rohman (2019) Pengaruh Promosi Penjualan, Kesadaran Merek, Inovasi Produk dan Gaya Hidup Terhadap Keputusan Pembelian Produk Kawasaki Ninja di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this research is to determine the effect of sales promotion, brand awareness, product innovation and liefestyle on purchasing decision of Kawasaki Ninja in Surabaya. Data is collected by using questionnaires. The respondent data analysis methos uses software version 16 SPSS. The result of this study indicate that brand awareness has a significant positive influence on purchasing decision for Kawasaki Ninja product in Surabaya. While sales promotion, product innovation and lifestyle have no significant positive effect on purchasing decision for Kawasaki Ninja product in Surabaya. Taken together all variabel have a significant influence on purchasing decision.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | ABDUR ROHMAN SOLEH |
| Date Deposited: | 13 Jun 2022 04:41 |
| Last Modified: | 13 Jun 2022 04:41 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8200 |
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