Rosanti, Novita (2020) Factors Considered to Become a Branchless. In: The 2nd International Conference on Business and Banking Innovations (ICOBBI) 2020, 14 - 15 Agustus 2020, STIE Perbanas Surabaya.
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Abstract
Advances in technology have opened the business model of national banking so there is no need for banks to open new branch offices. Several banks began to examine the existence of existing or existing branch offices to be replaced by banking agents or Laku Pandai. Even banks have begun to think that branches need to be replaced with agents. This study aims to determine the factors that are considered to be agents of Branchless Banking. This research uses descriptive quantitative method. The population uses all Branchless Banking agents at XYZ bank, totaling 324 agents in the city of Makassar. The data source used primary data by distributing questionnaires to 76 respondents through purposive sampling technique with the following criteria: 1). Has been a branchless banking agent for at least 3 months, 2). Understand the concept of branchless banking agents. The data were analyzed using factor analysis, which previously tested the validity and reliability. The results showed that there are seven factors that become customers' considerations to become branchless banking agents. The factors are: 1. Personal factors with eigen values of 6,797, 2. Income factors with eigen values of 3,902, 3. Social factors with eigen values of 2,009, 4. Cultural factors with eigen values of 1,862, 5. Psychological factors with eigenvalues of 1.227, 6. Convenience factor with eigen values of 1.176, and 7. Employment Factor with eigen values of 1.025.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | ICOBBI (International Conference of Business and Banking Innovations) |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 14 Oct 2020 22:05 |
| Last Modified: | 20 Oct 2020 04:46 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6217 |
Available Versions of this Item
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PENGARUH KUALITAS PROMOSI PENJUALAN, CITRA MEREK DAN
NILAI YANG DIRASAKAN NASABAH DENGAN VARIABEL
INTERVENING WORD OF MOUTH TERHADAP
KEPUTUSAN PENGGUNAAN KARTU KREDIT
BANK CIMB NIAGA DI SURABAYA
DAN SEKITARNYA. (deposited 02 Nov 2016 03:50)
- Factors Considered to Become a Branchless. (deposited 14 Oct 2020 22:05) [Currently Displayed]
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