Pengaruh Reputasi, Layanan Jasa, dan Kualitas Layanan yang Dirasakan Terhadap Kepercayaan Nasabah Menggunakan Tabungan Simpel (Simpanan Pelajar) Bank Jatim di Surabaya

Sar Sari, Rina Oktavia (2017) Pengaruh Reputasi, Layanan Jasa, dan Kualitas Layanan yang Dirasakan Terhadap Kepercayaan Nasabah Menggunakan Tabungan Simpel (Simpanan Pelajar) Bank Jatim di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (615kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (289kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (394kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (413kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (816kB)
[img]
Preview
Text
BAB V.pdf

Download (424kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

Type of product provided by the bank one of them is Savings. Savings are provided to help customers manage their finances safely and according to customers' needs. This study aims to analyze the effect of Reputation, Service Service, Quality of Service Perceived on Customer Confidence using Simple Savings (Savings Students) area of Surabaya. The number of samples used in as many as 80 respondents obtained through an offline questionnaire and using convenience sampling and purposive sampling techniques. The analysis tool used is SPSS version 16.0. The result of this research shows that the variable of Reputation has negative effect is not significant to Customer's Trust, Service Service has a significant positive effect to Customer's Trust, and Quality of Service Perceived has positive significant effect to Customer's trust. Keywords : Reputation, Service, Perceived Layer Quality, and Customer's Trust

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas
Date Deposited: 15 Jan 2020 06:11
Last Modified: 15 Jan 2020 06:11
URI: http://eprints.perbanas.ac.id/id/eprint/6141

Actions (login required)

View Item View Item