Pramudita, Sheila Nanda Ayu (2017) Pengaruh Persepsi Kegunaan, Persepsi Kemudahan Penggunaan, dan Persepsi Risiko Terhadap Sikap Nasabah Pengguna Mobile Banking di Bank BRI Sidoarjo. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
Currently information and communication technology has grown very rapidly and has an important role in human life, one of them in terms of transactions. The form of online banking facility is Mobile Banking (also known as M-Banking or SMS banking) which is a means used for checking balances, financial transactions, payments and so forth by using mobile communication means is cellular telephone (mobile phone). This study aims to analyze the effect of usability perceptions, perceptions of ease of use, and risk perceptions on the attitudes of customers of mobile banking users in Bank BRI Sidoarjo. The method used in this research is by quantitative method and using primary data by distributing questionnaires to 74 respondents of mobile banking users in Bank BRI Sidoarjo. The sampling technique used in this study is purposive sampling, with the criteria of the customer is at least 19 years old. The analysis used in this research is using MRA (Moderated Regression Analysis). The results of this study indicate that the perception of utility significantly affects the attitude of customers of mobile users of Bank BRI, but on the perception of ease of use and risk perception have an insignificant effect on customer attitude of mobile users of Bank BRI. Keywords : perception of usefulness, perception of ease of use, perception of risk, attitude of customers.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 13 Jan 2020 07:16 |
| Last Modified: | 13 Jan 2020 07:16 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6062 |
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