Rahman, Abdul and Pasaribu, Lina Ria Marokana (2021) Strengthening Competitiveness of MSMEs in the New Normal Era : Strategies in Accounting Perspective. In: The 3rd International Conference on Business and Banking Innovations, 6 & 7 March 2021, Surabaya.
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Abstract
The Covid-19 pandemic changed people's lives from normal to new normal, in which this condition to be a new challenge for all sectors in Indonesian economy, mainly MSMEs. This new change of life requires MSMEs actors to be able to take advantage of existing technology. For this reason, this study aims to analyze the ability of MSMEs to improve the competitiveness in the new normal era from an accounting perspective. By descriptive exploratory methods, this study resulted that MSMEs sector in Indonesia experienced many impacts due to this pandemic, so that several strategies needed to improve the competitiveness of MSMEs. Using accounting perspective, the study recommends MSMEs to utilize the government budget, to evaluate financial report, and to take advantage from technological advances. Keywords: MSMEs; competitiveness, new normal era; strategies, accounting
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 657 - ACCOUNTING |
| Divisions: | ICOBBI (International Conference of Business and Banking Innovations) |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 10 Aug 2021 19:48 |
| Last Modified: | 10 Aug 2021 19:48 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5867 |
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