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What Makes Tencent Becomes A Successful Business? A Case Study Analysis of Tencent

Napitupulu, Binsar Energia Pratama (2020) What Makes Tencent Becomes A Successful Business? A Case Study Analysis of Tencent. In: The 2nd International Conference on Business and Banking Innovations (ICOBBI) 2020, 14 - 15 Agustus 2020, STIE Perbanas Surabaya.

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Abstract

This paper is a comprehensive study of Tencent Holding business strategies. Tencent starts its business in China, and they succeed in utilizing a huge china market. Re-cently, Tencent has become more valuable than other technology companies in the world. Moreover, the detail regarding the Tencent success strategies also will be dis-cussed in this paper. Competitor analysis also will be done in order to know in-depth about the differentiation between Tencent's business strategy compared with its competitor. This paper includes the Tencent SWOT analysis to analyze their strength, weakness, opportunity, and threat. Tencent company policy also will be discussed in this paper in order to know the impact of the policies implemented by Tencent could affect their successes in their business. The objective of this paper is to know more in-depth regarding every single detail of Tencent's marketing and promotion strategy, how they could beat their competitors with geographical and demographical advantage, how they become one of the largest technology companies in the world with a very efficient production and operational cost, and how they could maintain their position in the global market using all the potentials that they have.

Item Type: Conference or Workshop Item (Paper)
Subjects: 300 - SOCIAL SCIENCE > 338 - ENTREPRENEURSHIP
Divisions: ICOBBI (International Conference of Business and Banking Innovations)
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 10 Oct 2020 19:03
Last Modified: 20 Oct 2020 06:57
URI: http://eprints.perbanas.ac.id/id/eprint/5827

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