Ronny, Ronny (2014) Faktor-Faktor yang Mempengaruhi Nasabah Mengadopsi Internet Banking. Jurnal Bisnis Perspektif, 6 (2). pp. 152-159. ISSN 1979-4932
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Abstract
The study about adoption in internet banking by banking customer has already done by researches in Indonesia and abroad. This scientific articles is to analyse factors influence the behavior of banking customer in adopting internet banking service. The research method used was library analysis by observing research for the last five years regarding adoption of internet banking. The result of research indicated that seven variables was considered and influenced the decision of banking customer in adopting the internet banking, i.e: marketing communication, risk, security, benefit, user friendly website, trust, and banking customer experience.
| Item Type: | Article |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.17 - BANKING SERVICES |
| Divisions: | Lecturer |
| Depositing User: | RONNY RONNY |
| Date Deposited: | 05 Jul 2020 20:50 |
| Last Modified: | 10 Oct 2020 19:41 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5718 |
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