Faktor-Faktor yang Mempengaruhi Nasabah Mengadopsi Internet Banking

Ronny, Ronny (2014) Faktor-Faktor yang Mempengaruhi Nasabah Mengadopsi Internet Banking. Jurnal Bisnis Perspektif, 6 (2). pp. 152-159. ISSN 1979-4932

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Official URL: http://jurnal.ukdc.ac.id/index.php/BIP/article/vie...

Abstract

The study about adoption in internet banking by banking customer has already done by researches in Indonesia and abroad. This scientific articles is to analyse factors influence the behavior of banking customer in adopting internet banking service. The research method used was library analysis by observing research for the last five years regarding adoption of internet banking. The result of research indicated that seven variables was considered and influenced the decision of banking customer in adopting the internet banking, i.e: marketing communication, risk, security, benefit, user friendly website, trust, and banking customer experience.

Item Type: Article
Subjects: 300 - SOCIAL SCIENCE > 332.17 - BANKING SERVICES
Divisions: Lecturer
Depositing User: RONNY RONNY
Date Deposited: 05 Jul 2020 20:50
Last Modified: 10 Oct 2020 19:41
URI: http://eprints.perbanas.ac.id/id/eprint/5718

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