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Literasi Keuangan, Persepsi dan Kepercayaan Terhadap Loyalitas Berasuransi

Wibowo, Devi Ria (2020) Literasi Keuangan, Persepsi dan Kepercayaan Terhadap Loyalitas Berasuransi. Masters thesis, STIE Perbanas Surabaya.

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Abstract

Insurance emerges due to unlimited human needs while resources are limited. One of the benefits is protection to gain safety. The need of insurance protection sourced from overcome uncertainty. The purpose of this study to determine the effect of financial literacy and perception of insurance loyalty and mediated trust. Data analysis techniques using SEM in WarpPLS, there are 188 respondents in Indonesia with those used in this study. Based on the results of the study, financial literacy has no significant effect on insurance loyalty. Perception and Trust have a significant effect on insurance loyalty. Trust mediates the effect of financial literacy and perceptions on insurance loyalty.

Item Type: Thesis (Masters)
Subjects: 600 - TECHNOLOGY > 657 - ACCOUNTING > 657.028 - ACCOUNTING INFORMATION SYSTEMS
Divisions: Magister of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 05 Feb 2021 03:12
Last Modified: 05 Feb 2021 03:12
URI: http://eprints.perbanas.ac.id/id/eprint/4937

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