Azis, Mochamad Syaifudin Al (2020) Pengaruh Citra Merek, KepercayaanMerek dan Sikap Merek terhadapMinat Menjadi Nasabah Tabungandan Giro Bank Panin (Studi padaBank Panin KCP Tambak LangonSurabaya). Masters thesis, STIE Perbanas Surabaya.
Full text not available from this repository.Abstract
The purpose of this study is examine the effect of brand image, brand trust and brand atti-tude on customer interest of being a savings and current account customer Panin Bankat Branch Office Tambak Langon Surabaya. This research hypothesis states that brandimage, brand trust and brand attitude influences customer interest. Data in this studyare primary data obtained directly from 170 respondents through questionnaires.Fromthe data obtained then the validity test, reliability test using PLS software. The result ofthis study indicate that the brand image has asignificant positive effect on customer inter-est in becoming a savings and current customer at the Tambak Langon Surabaya branchoffice. brand trust has asignificant positive effect on customer interest in becoming a sav-ings and current customer at the Tambak Langon Surabaya branch office. brand attitudehas asignificant positive effect on customer interest in becoming a savings and currentcustomer at the Tambak Langon Surabaya branch office.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Magister of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 05 Feb 2021 02:26 |
| Last Modified: | 05 Feb 2021 02:26 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4884 |
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