Strategi Pemasaran Tabungan Britama Dalam Meningkatkan Jumlah Nasabah PT. Bank Rakyat Indonesia (Persero)Tbk Cabang Mojokerto

Prividyanto, Ovita Dwi (2019) Strategi Pemasaran Tabungan Britama Dalam Meningkatkan Jumlah Nasabah PT. Bank Rakyat Indonesia (Persero)Tbk Cabang Mojokerto. Diploma thesis, STIE Perbanas Surabaya.

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Abstract

PT.Bank Rakyat Indonesia (Persero) Tbk is one of the trusted banks and has the widest network, one of them branch office is PT.Bank Rakyat Indonesia (Persero) Tbk. Mojokerto Branch Office that became a place of research thesis. BRI currently has several superior products that can compete both in terms of technology and proximity to the community. The most reliable savings product and has the largest number of customers is the BritAma Savings. The analysis used is segmentation, targeting, and positioning as well as the marketing mix of 7P BritAma savings products. The research method used is descriptive qualitative data collection techniques, namely interviews, documentation, literature study and observation

Item Type: Thesis (Diploma)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Finance and Banking Diploma > Practice Working Report
Depositing User: OVITA DWI PRIVIDYANTO
Date Deposited: 07 Jan 2020 07:08
Last Modified: 07 Jan 2020 07:08
URI: http://eprints.perbanas.ac.id/id/eprint/4796

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