Keterlibatan Pelanggan Merek Dan Pengalaman Merek Terhadap Citra Merek Pada Internet Banking Versi Top Brand Award

Rofiyant, Rofiyant (2017) Keterlibatan Pelanggan Merek Dan Pengalaman Merek Terhadap Citra Merek Pada Internet Banking Versi Top Brand Award. Undergraduate thesis, STIE Perbanas Surabaya.

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ARTIKEL ILMIAH.pdf

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COVER.pdf

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BAB I.pdf

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BAB II.pdf

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BAB V.pdf

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Abstract

Internet Banking is a tool any banking services that use communication and information technology such as mobile banking, hanphone transactions such as atm, sms banking and telephone banking. And in Indonesia is also often used by the community, this resulted in the competition between Bank products by choosing the internet banking brand that is more stringent so the company is required to compete in marketing the use of internet banking in Indonesia. There are several factors that can influence consumers to be loyal to a product, including brand involvement, brand experience, brand satisfaction, brand loyalty and brand image. This study aims to determine how the factors of brand involvement, brand experience, brand satisfaction and brand loyalty can affect the brand image on internet banking. The semple used in this study is a questionnaire with the number of respondents as much as 120 people internet bankng users in Surabaya. The results of the questionnaire will be analyzed using SPSS version 16.0. The results of this study indicate that brand involvement, brand experience, brand satisfaction, brand loyalty affect the brand image for internet bankng Top Brand Award Version. Key words: Customer Brand Engagement, Brand Experience, Brand Satisfaction, Brand Loyalty, Brand Image

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Magang Magang
Date Deposited: 19 Nov 2019 08:25
Last Modified: 19 Nov 2019 08:25
URI: http://eprints.perbanas.ac.id/id/eprint/4294

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