Peran Marketing Executive Dalam Meningkatkan Penjualan Polis Asuransi Jiwa Pro 100 Pada PT Asuransi Jiwa Sinarmas MSIG Surabaya

Trisnawati, Ayu (2018) Peran Marketing Executive Dalam Meningkatkan Penjualan Polis Asuransi Jiwa Pro 100 Pada PT Asuransi Jiwa Sinarmas MSIG Surabaya. Diploma thesis, STIE Perbanas Surabaya.

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Abstract

Agent must be proactive and expand the network to increase for sales of insurance policies. The purpose of this research is to review the role of marketing executive to raise for sales of life insurance policy pro 100 in PT Asuransi Jiwa Sinarmas MSIG Surabaya. Based on the research objectives that have been determined, the research method used is qualitative descriptive research method. The reason for choosing this method is the data analysis is in the form of words from the opinion of resource persons. Researchers make observations through interaction with resource persons and describe the data as obtained in the field. The role of marketing executives is related to the sale of insurance policies. Marketing executives who are focused, do not give up easily, and appreciate their profession as an insurance agent will be able to increase sales of insurance policies at PT Asuransi Jiwa Sinarmas MSIG Surabaya. Keyword: the role of marketing executive to raise for sales of life insurance policy

Item Type: Thesis (Diploma)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT
Divisions: Finance and Banking Diploma > Practice Working Report
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 25 Jan 2019 07:19
Last Modified: 10 Jun 2019 08:07
URI: http://eprints.perbanas.ac.id/id/eprint/4161

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