Strategi Pemasaran Dalam Meningkatkan Jumlah Nasabah Tabungan BTN Junior Pada PT. Bank Tabungan Negara Cabang Surabaya

Ulimaz, Fabrianne Rahma (2018) Strategi Pemasaran Dalam Meningkatkan Jumlah Nasabah Tabungan BTN Junior Pada PT. Bank Tabungan Negara Cabang Surabaya. Diploma thesis, STIE Perbanas Surabaya.

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Abstract

Saving is the way to headle finances and to educating children being frugal, which is a very important to app;ied by the old on children at their young age. Almost all the son to have habits keep money in money box and in homeroom it does not effective. Hence Bank BTN taken the initiative to make a product savings junior which is devoted in children age of 12 years. In developing the number of clintes saving junior, BTN need to arranged strategy marketing appropriate that no less competitiveness of with financial institusion other. To know about strategy appropriate, need to he did onservation and interview with related parties. In marketing of these products, there are a number of problems such as the Bank BTN not close to primary school, the product the state owned banks, withdrawal can only provided by his, there is no ATM. To overcome the obtacles, BTN have promote and the introduction of these product outside school Keyword: Marketing strategy, customers, junior saving.

Item Type: Thesis (Diploma)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT
Divisions: Finance and Banking Diploma > Practice Working Report
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 25 Jan 2019 05:44
Last Modified: 10 Jun 2019 08:09
URI: http://eprints.perbanas.ac.id/id/eprint/4146

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