Pengaruh kegunaan , kesesuaian , keuntungan relatif , motivasi hedonik dan risiko yang dirasakan terhadap penggunaan mobile banking bank mandiri surabaya Yang dimediasi niat perilaku nasabah

Mandatra, Muhammad Ilham (2018) Pengaruh kegunaan , kesesuaian , keuntungan relatif , motivasi hedonik dan risiko yang dirasakan terhadap penggunaan mobile banking bank mandiri surabaya Yang dimediasi niat perilaku nasabah. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

Mobile banking has been popular as banking service in a couple years. Many bank in indonesian have this service, which has attention from customers and make customers using mobile banking services. The study aims to examine the influence perceived usefulness, compatibility, relative advantage, hedonic motivation and perceived risk on usage mobile-banking of Mandiri Bank in Surabaya dedicated by customer’s behaviour intentions. In this research data collected by questionnaires to 125 responden which using Mandiri mobile-banking. Sampling technique used is judgement sampling. To analysis the hyputhesis, using partial least square. This research represent to perceived usefulness, compatibility, relative advantage, hedonic motivation and perceived risk. The result of research generate perceived usefulness, relative advantage has positive effect and significant, a while compatibility, hedonic motivation has positive effect but not significant and last perceived risk has negatif effect and significant with behaviour intentions Keyword : perceived usefulness, compatibility, realtive advantage, hedonic motivation, perceived risk, usage and behaviour intentions

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 16 Jan 2019 07:40
Last Modified: 02 Oct 2019 03:20
URI: http://eprints.perbanas.ac.id/id/eprint/4010

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