Rosanti, Novita (2021) The Influence of Cultural, Social, Personal and Psychological Factors on Customer's Decision of Choosing Bank Insurance. In: The 3rd International Conference on Business and Banking Innovations, 6 & 7 March 2021, Surabaya.
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Novita Rosanti - The Influence of Cultural, Social, Personal and Psychological Factors On Customer's Decision of Choosing Bank Insurance.pdf Download (1MB) | Preview |
Abstract
Insurance is one of the ways that can be used by the community to help provide financial security, because accidents come unexpectedly, health costs continue to increase, and death is a sure thing. The diversity of these problems is very important for public understanding to divert the risks that will be faced. OJK in circular letter Number 32/SEOJK.05/2016 concerning bancassurance, provides opportunities for companies and banks to work together in protecting customers. This policy provides an opportunity for insurance companies to expand their market to bank customers and banks to increase the provision of service products to the public. Research objective are to determine the influence of cultural, social, personal and psychological factors on customer decisions to choose bank insurance. This research uses descriptive quantitative method. The population is the customer of a state-owned bank in Makassar. The data source used primary data by distributing questionnaires to 92 respondents through purposive sampling technique. Respondents were selected based on the criteria of customers who already have an insurance policy. Data were analyzed using multiple regression analysis, which previously tested the validity and reliability. The results of the analysis show that cultural and personal factors have a positive and significant effect partially, psychological factors have a positive and insignificant effect, and social factors have a negative and insignificant effect on a customer's decision to choose bank insurance. Keywords: cultural, social, personal, psychological, decision factors
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | ICOBBI (International Conference of Business and Banking Innovations) |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 23 Aug 2021 03:04 |
| Last Modified: | 23 Aug 2021 03:04 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/3914 |
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