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Analysis of User Satisfaction with Fintech Applications: Fintek Syariah Use EUCS Method

Nawir, Fadliyani and Maulana, Syahrial and Singkeruang, A. We Tenri Fatimah (2021) Analysis of User Satisfaction with Fintech Applications: Fintek Syariah Use EUCS Method. In: The 3rd International Conference on Business and Banking Innovations, 6 & 7 March 2021, Surabaya.

Fadliyani Nawir - Analysis of User Satisfaction with Fintech Applications.pdf

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The Covid 19 pandemic has become a new benchmark for changing human life patterns. The impact caused by the pandemic can be felt in all sectors, especially the economic sector. Thanks to this pandemic, people are "forced" to go digital. Related to this, the rise of fintech startups that provide easy funding makes potential customers feel at ease without having to meet in person. The presence of conventional fintech is accompanied by Sharia-based fintech. According to OJK data, there are 11 Sharia-based Fintechs in Indonesia that have been registered and the number of borrower accounts has also increased by 134.59% overall. User satisfaction in interacting with the application can provide positive recommendations to related parties such as fintech startups, especially those based on sharia, and the developers of this application to present a better interface. In this study, using the Fintek Syariah application interface on Google Play Store as the object of research with a total of 400 respondents consisting of fintech and non- fintech users. Determination of this sample using simple random sampling. The 5 dimensions of EUCS are content, format (report), accuracy (accuracy), timeless (speed of access), ease of use (easy to use to determine user satisfaction. From the results of the research it is found that the dimensions of content, format and ease of use) positive and significant effect partially on user satisfaction. Keywords: User Satisfaction, Fintech Sharia, Interface, EUCS

Item Type: Conference or Workshop Item (Paper)
Divisions: ICOBBI (International Conference of Business and Banking Innovations)
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 20 Aug 2021 07:38
Last Modified: 20 Aug 2021 07:38

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