Marketing Library: A Case Study of STIE Perbanas Surabaya’s Library

Munawaroh, Munawaroh (2018) Marketing Library: A Case Study of STIE Perbanas Surabaya’s Library. In: International Conference of Airlangga Library (ICOAL), 25-26 April 2018, Luminor Hotel, Surabaya.

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Abstract

ABSTRACT Positioning library at era technology information and users digital native, where is the users get information more easy from their gadget anywhere, they think underestimate toward library, so need creativity librarian and management libraries to promotion library to fulfill their information need for study, research. A lot of program library marketing can doing to supporting management library and librarian. Method of implementation marketing library is identification, tools marketing, analyzes, and supporting element operational library or library resources. The result are six programs which done to supporting library services, acquisition books, library promotion, increasing using e-resources collections, positioning librarian expert and library. Key words : marketing library, promotion, library banding

Item Type: Conference or Workshop Item (Paper)
Subjects: 000 - COMPUTER SCIENCE, INFORMATION & GENERAL WORKS > 020 - LIBRARY & INFORMATION SCIENCES
Divisions: Library
Depositing User: Munawaroh
Date Deposited: 10 Jan 2019 04:12
Last Modified: 10 Jan 2019 04:12
URI: http://eprints.perbanas.ac.id/id/eprint/3821

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