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PENGARUH KEPERCAYAAN, NILAI PELANGGAN DAN DAYA TARIK TERHADAP NIAT NASABAH MENABUNG DI BANK BCA SURABAYA

INEGI ARCHA, KELVIN HELIO (2016) PENGARUH KEPERCAYAAN, NILAI PELANGGAN DAN DAYA TARIK TERHADAP NIAT NASABAH MENABUNG DI BANK BCA SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.

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ARTIKEL ILMIAH.pdf

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COVER.pdf

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Abstract

The development of banking industry affect on the competitive rivalry between banks. Therefore, it is required a strategy to win competition and gaining the customers. Hence from that, the purpose of this study was to determine the influence of savings intention is seen from the trust, perceived value, and attractiveness on Bank of BCA in Surabaya. The study was conducted in the city of Surabaya by taking a sample of 100 respondents using purposive sampling method, so that the sampleused is on prescribed criteria. Collecting data using a questionnaire instrument with a 5-point Likert scale. Hypothesis testing is performed by multiple linear regression. The research showing that consumer perceived value, and attractiveness have positive and significant impact toward savings intention while trust has pusitive but has no significant effect toward savings intention. As the conclusion, trust, perceived value, and attractiveness have significantly positive impact towards savings intention but trust has no significant impact of savinsg intention. Keywords : trust, perceived value, attractiveness, and savings intention

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 02 Nov 2016 07:43
Last Modified: 02 Nov 2016 07:43
URI: http://eprints.perbanas.ac.id/id/eprint/345

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