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PENINGKATAN KEUNGGULAN BERSAING BERBASIS KNOWLEDGE MANAGEMENT MELALUI INTELLECTUAL CAPITAL DAN INOVASI DI SURABAYA PLAZA HOTEL

PURNAMAWATI, PURNAMAWATI (2013) PENINGKATAN KEUNGGULAN BERSAING BERBASIS KNOWLEDGE MANAGEMENT MELALUI INTELLECTUAL CAPITAL DAN INOVASI DI SURABAYA PLAZA HOTEL. Masters thesis, STIE Perbanas Surabaya.

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Abstract

The purpose of this study was to analyze improvement of competitive advantage based on Knowledge Management (KM) through Intellectual Capital (IC) and innovation at Surabaya Plaza Hotel. This study is a qualitative research with case study approach. The interviews were conducted with the General Manager, the Resident Manager, eight Department Heads, the Employee of The Month (EOM), the Employee of The Year (EOY), and the Supervisor of The Quarter (SOQ). This qualitative research used interviews and observation, and the reliability of this research was checked by using triangulation technique. The results conclude that intangible asset is much more important than tangible asset in the hotel and that it is possible to evaluate Intellectual Capital, innovation as well as Knowledge Management with business performance. The synergy of Knowledge Management, Intellectual Capital and innovation which is aligned with business strategy has produced a competitive advantage. Keywords : competitive advantage, knowledge management, intellectual capital, innovation.

Item Type: Thesis (Masters)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.3 - PERSONNEL MANAGEMENT
Divisions: Magister of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 25 Jul 2016 07:40
Last Modified: 25 Jul 2016 07:40
URI: http://eprints.perbanas.ac.id/id/eprint/234

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