SAPUTRO, TEDDY ARIS (2016) PENGARUH KEPUASAN PADA MEREK, KETERIKATAN MEREK, KEPERCAYAAN MEREK, PENGETAHUAN PRODUK, HARGA RENDAH DAN PENGALAMAN MASA LALU TERHADAP NIAT BELI ULANG JEANS DI SURABAYA (STUDI KASUS PENGGUNA CELANA JEANS MEREK WRANGLER, ZARA DAN NEVADA DI SURABAYA). Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study was to determine the direct relationship between the intention to buy back on the satisfaction of the brand, attachment to the brand, brand trust, knowledge products, low prices and the experience of the past three objects jeans Wrangler, Zara and Nevada in Surabaya (Study In The user Jeans Wrangler brand, Zara, and Nevada in Surabaya). To conduct this study, the data collected through questionnaires of 384 respondents through a descriptive study techniques. Then the data is analyzed and the hypothesis was tested using multiple linear regression and analysis of variance (ANOVA). The results showed that brand satisfaction, brand attachment, brand trust, product knowledge, low price , past experience influence the purchase intention for Wrangler jeans, Zara jeans and Nevada jeans. Keywords : brand satisfaction, brand attachment, brand trust, product knowledge, low price , past experience, repurchase intention
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 08:51 |
| Last Modified: | 04 Sep 2017 08:51 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2151 |
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