PENGARUH NILAI YANG DIRASA, KEPERCAYAAN MEREK DAN KESADARAN MEREK TERHADAP LOYALITAS MEREK PADA NASABAH TABUNGAN BNI TAPLUS DI SURABAYA

BAZHER, SAID HAYDAR BIN ABDULLAH (2014) PENGARUH NILAI YANG DIRASA, KEPERCAYAAN MEREK DAN KESADARAN MEREK TERHADAP LOYALITAS MEREK PADA NASABAH TABUNGAN BNI TAPLUS DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

Perceptions of consumers sense about the product in regard of value obtained from a product that be measured of advantages and pride that be perceived by consumer, with the result a consumer will constantly using that product and never switching to competitors product. in the other hand, perceptions about the product that have basis by experience in scale that will fulfill expectation and satisfaction of consumers, and also will impact the brand loyalty of the product that have purchased by consumers with the result a consumers will never switching to competitors product. Brand awareness of consumers will be affected by loyalties factor of brand, because of that also be consideration from a consumers to making purchase a product. Therefore, in this research will find a correlation about perceived value, brand trust, and brand awareness to brand loyalty. This research have BNI Taplus costumers saving population in Surabaya. The sample is distributed about 100 questionnaire and using SPSS 16.0 for windows. The result is perceived value, brand trust, and brand awareness in partially and simultaneously had an significant effect in loyalties of BNI Taplus costumers saving in Surabaya. Keywords : Perceived Value, Brand Turst, Brand Awareness, Brand Loyalty.

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 17 Jul 2017 02:37
Last Modified: 17 Jul 2017 02:37
URI: http://eprints.perbanas.ac.id/id/eprint/1997

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