POLA PENYAJIAN INFORMASI DAN KEPUTUSAN INVESTOR YANG IRASIONAL

KUSUMAWARDHANI, HERLA (2016) POLA PENYAJIAN INFORMASI DAN KEPUTUSAN INVESTOR YANG IRASIONAL. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

This study aims to examine the difference between the participants' investment decisions that informed good news followed by bad news rather than participants who informed bad news followed by good news on the pattern of presentation of Step by Step and length series information. Design of Experiments in this study is 1x1x2 which is pattern of presentationf Step by Step (SBS), a series of information length, and direction of evidence information (good news followed by bad news and bad news followed by good news). The hypothesis in this study were tested with the Mann-Whitney U test. Variables used in this research is an investment decision as an dependent variable and patterns of presentation step by step, a series of long information and directions evidence (good news followed by bad news and bad news followed by good news). Participants involved in this research were 46 students in STIE Perbanas Surabaya bachelor degree majoring in Accounting and also bachelor degree majoring in Management. All participant either being and also has taken the course of Financial Statement Analysis and also Management Investment and Capital Markets but the number of participants who met the criteria amounted to 44 students. The results from this study indicate that there is no difference between participants investment decisions that were informed of good news followed by bad news than participants who informed good news followed by bad news in the presentation of SBS meanwhile in series pattern length information in the investment decision-making. Keywords: Step by step; Sbs; No order Effect; Investment Decision

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 657 - ACCOUNTING > 657.042 - FINANCIAL ACCOUNTING
Divisions: Bachelor of Accountancy
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 03 Jul 2017 06:49
Last Modified: 03 Jul 2017 06:49
URI: http://eprints.perbanas.ac.id/id/eprint/1729

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