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HUBUNGAN RISK PERCEPTION DENGAN RETURN EXPECTATION SERTA PENGARUHNYA TERHADAP RISK ATTITUDE DAN INVESTMENT DECISION NASABAH BANK MANDIRI DI SURABAYA

NINGRUM, NUR RAHAYU (2013) HUBUNGAN RISK PERCEPTION DENGAN RETURN EXPECTATION SERTA PENGARUHNYA TERHADAP RISK ATTITUDE DAN INVESTMENT DECISION NASABAH BANK MANDIRI DI SURABAYA. Masters thesis, STIE PERBANAS SURABAYA.

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Abstract

Development financial institution such as Bank is signed there are a kind of banking product and services that will help the customer to introduce their profile, an investment product and risk and suitable strategy to do the investment. Not only performance of company give influence investment decisions but also psychology can influence their investment decisions. Bank have a task to arrange an optimum portfolio for their customer, so they must give an advice to choose the right investment product based from a customer necessary and assume customer behaviour through risk perception, return expectation and risk attitude of customer. This research examine equation model through correlation of risk perception and return expectation that examined simultanously to risk attitude then to decision investment. The data used are primary data that is questionnaires filled by customer in Bank Mandiri w ho have criteria in purposive sampling that domiciled in Surabaya and interview with the respondent. This research use analysis Structural Equation Modelling to understand the model used is well. The result we know an influence of constructs simultanously, also their direct and indirect effects. Keywords: Risk perception, risk attitude, return expectation and decision investment.

Item Type: Thesis (Masters)
Subjects: 300 - SOCIAL SCIENCE > 332.17 - BANKING SERVICES
Divisions: Magister of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 23 May 2017 02:53
Last Modified: 27 Nov 2017 07:35
URI: http://eprints.perbanas.ac.id/id/eprint/1394

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