Rizal, Fajrur Rizal Bakhri (2025) Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan Dan Persepsi Risiko Terhadap Niat Berkelanjutan Melalui Kepercayaan Pada Pengguna Fintech P2p Lending. Masters thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
This study aims to test the direct influence of perceived usefulness, perceived ease of use, and perceived risk on trust and continuance intention. In addition, the purpose of the study is to test the indirect influence of perceived usefulness, perceived ease of use and perceived risk on continuance intention through trust. The research focuses micro, small, medium business owners in the trade sector who are users of fintech P2P lending. While fintech P2P lending is focused on those who are BPR partners. The research design is quantitative using causal design. The number of samples is 150 people with a sampling technique using purposive sampling. The data in this study were processed using Smart PLS 4. The results of this study show that perceived benefits and perceived ease of use have a positive and significant effect on trust. Perceived risk has a negative and significant effect on trust. Perceived benefits, perceived ease of use, and trust have a positive and significant effect on continuance intention. Perceived risk has a negative and significant effect on continuance intention. Perceived benefits, perceived ease of use, and perceived risk have a significant effect on continuance intention through trust. Keywords: Perceived Benefits, Perceived Ease of Use, Perceived Risk, Continuance Intention, Trust.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 650 - MANAGEMENT & AUXILIARY SERVICES |
| Divisions: | Magister of Management |
| Depositing User: | FAJRUR RIZAL BAKHRI |
| Date Deposited: | 24 Sep 2025 08:59 |
| Last Modified: | 24 Sep 2025 08:59 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13803 |
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