Kirana, Athallah Anindya (2025) Pengaruh Penggunaan Elemen Visual Terhadap Engagement Dan Persepsi Audiens Di Instagram Pt. Pelindo Sub Holding Terminal Petikemas. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
This study examines the role of visual elements in influencing audience engagement and perception on corporate social media, focusing on the Instagram account of PT Pelindo Sub Holding Terminal Petikemas. Using a mixed-method approach, the research combines quantitative analysis with PLS-SEM and qualitative observation of Instagram content. The results show that typography significantly affects engagement, while color and layout do not have a direct influence. Engagement is found to mediate the relationship between typography and audience perception. On the qualitative side, the @pelindotpk account has started applying the Graphic Standard Manual (GSM), although some inconsistencies still occur. These findings emphasize that a consistent visual identity and the creation of emotional connection through content are essential for effective visual communication on corporate social media.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 700 - ARTS & RECREATION > 700 - 709 ARTS > 707 - EDUCATION, RESEARCH & RELATED TOPICS |
| Divisions: | Bachelor of Visual Communication Design |
| Depositing User: | ATHALLAH ANINDYA KIRANA |
| Date Deposited: | 15 Sep 2025 06:43 |
| Last Modified: | 15 Sep 2025 06:43 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13703 |
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