Syah, Raka Rizky Nur Ilyas (2021) Analisis Hubungan Daya Tarik, Kepercayaan Terhadap Variabel Niat Membeli Dengan Mediasi Kredibilitas Merek Dan Sikap Merek Macbook Di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
The researcher wants to analyze more deeply the influence of attractiveness and trust on purchase intentions mediated by brand credibility and brand attitude of Macbook users in Surabaya mediated by brand credibility and brand attitude. The current research strategy falls into the survey category, not experimentation or observation. This is because the current research was carried out by communicating with respondents. The current research unit is the individual, not the couple or group, because the smallest unit of data used for analysis is the opinion of the individual respondent. The time horizon of the current study is crosssectional, not longitudinal. Keywords: The Relationship Of Attractiveness, Brand Credibility ,Brand Attitude
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 330 - ECONOMICS |
| Divisions: | Bachelor of Management |
| Depositing User: | RAKA RIZKY NUR ILYAS SYAH |
| Date Deposited: | 03 Mar 2025 01:55 |
| Last Modified: | 03 Mar 2025 01:55 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13028 |
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