Santos, Na'ara Estela Natalino Dos (2024) Strategi Pemasaran Digital Untuk Meningkatkan Daya Saing UMKM Surabaya. Diploma thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
Digital marketing has become an integral component in a company's efforts to strengthen its competitiveness in the ever-evolving digital era that can be used to increase competitiveness and increase sales. The purpose of this study is to find out how digital marketing strategies can be used, forms of promotion that can be used, the advantages of digital marketing strategies that have been made and are ready to be implemented as well as the obstacles that arise in implementing digital marketing strategies for Nasi Goreng Surabaya in increasing the competitiveness of SMEs. Methods of data collection is done by means of interviews, observation and documentation. Sources of data used are primary data and secondary data. Data analysis in this study used descriptive qualitative research. The results of the study show that the marketing strategy implemented SMEs Nasi Goreng Surabaya is going well. One example is that customers can buy products without coming directly to the point of sale, customers can buy through Gofood and WhatsApp.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 330 - ECONOMICS |
| Divisions: | Accounting Diploma |
| Depositing User: | NA'ARA ESTELA NATALINO DOS SANTOS |
| Date Deposited: | 01 Oct 2024 03:18 |
| Last Modified: | 01 Oct 2024 03:18 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12790 |
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