Maschudah, Aniek and Ilham, Romi and Murdiawati, Dewi (2023) Winning Hearts and Wallets: Investigating of Gamification and Reputation on Repurchases Intention on E-Commerce Platforms in Indonesia. International Journal of Research and Review.
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Abstract
This study investigates the effect of gamification and reputation on e-commerce purchase intention in Indonesia. This type of research uses a quantitative approach through survey methods. The population in this study were users of the five largest e-commerce platforms in Indonesia, with a minimum sample size of 520 respondents. Confirmatory factor analysis (CFA) using the SEM-PLS algorithm with WarpPLS software. The results of this study indicate that to win the hearts and wallets of consumers, the application of gamification can significantly increase repurchase intention and reputation can significantly increase vendor trust in shopping on the marketplace.
| Item Type: | Other |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 657 - ACCOUNTING |
| Divisions: | Lecturer |
| Depositing User: | DEWI MURDIAWATI |
| Date Deposited: | 27 May 2024 07:15 |
| Last Modified: | 27 May 2024 07:16 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12355 |
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