Adhi, Bramantiyo (2022) Pengaruh Keamanan, Responsif, Kemudahan, Dan Keandalan Layanan Terhadap Kepuasan Nasabah Bri Dalam Penggunaan Mobile Banking. Masters thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Bank Rakyat Indonesia (BRI) is one of the banks in Indonesia that offers mobile banking services. In 2016 to 2018 there was an increase in the number of BRI Mobile or BRI Mobile Banking users. The population of the present study was Surabaya BRI work unit customers who use mobile banking services. A total of 615 respondents were selected by purposive sampling technique. Validity and reliability test indicated that all dependent and independent variable instruments were valid and reliable. The analysis showed that variables of security, ease of use and reliability had significant effect on customer satisfaction in the use of mobile banking while responsive variable did not have significant effect on customer satisfaction in the use of mobile banking.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.17 - BANKING SERVICES |
| Divisions: | Magister of Management |
| Depositing User: | Magang Magang |
| Date Deposited: | 15 Feb 2024 01:51 |
| Last Modified: | 15 Feb 2024 01:57 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11913 |
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