Shinta, Kashiva Nur (2023) Optimalisasi Pemasaran Tabungan Prioritas Pada Bank Jatim Capem Injoko. Diploma thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Currently, the financial sector, particularly the banking industry, is experiencing a decline. With this in mind, competition between banks is getting higher, therefore in this era of globalization banks must be able to monitor and determine the needs of customers with various kinds of desired interests. In increasing the number of its customers, Bank Jatim Capem Injoko offers its product, namely Priority Savings. This final project outlines the strategy implemented by Bank Jatim Capem Injoko in increasing the number of customers. The method used in this study uses a descriptive method with a qualitative approach. Based on the research results, priority customers get benefits in the form of promos in certain places such as airport lounges, birthday gifts, luxury hotels and convenience in transactions. The marketing used is through on the spot, websites, promotions and advertisements, as well as customer relationship management. Keywords: Marketing, Optimization, Priority Customers
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.17 - BANKING SERVICES |
| Divisions: | Finance and Banking Diploma > Practice Working Report |
| Depositing User: | KASHIVA NUR SHINTA |
| Date Deposited: | 03 Jan 2024 07:17 |
| Last Modified: | 03 Jan 2024 07:17 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11719 |
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