Pratama, Rizky Yudha (2023) Pengaruh Risiko Yang Dirasakan Terhadap Kepercayaan, E-Wom, Dan Niat Beli Pada Pengguna Shopee. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Registered users only Download (751kB) |
|
|
Text
COVER.pdf Restricted to Registered users only Download (804kB) |
|
|
Text
BAB I.pdf Download (215kB) | Preview |
|
|
Text
BAB II.pdf Download (678kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (315kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (727kB) |
|
|
Text
BAB V.pdf Download (145kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (2MB) |
Abstract
This research aims to "The Influence of Perceived Risk on E-WOM Trust and Purchase Intention among Shopee Users" with the terms Perceived Risk (X), Trust (Z), e-WOM (Y1), and Purchase Intention (Y2). This research uses a descriptive research type, therefore this research will use quantitative methods as a means of finding out the relationship between variables and other variables, both independent variables and dependent variables, using journals that have been selected and which have been adapted to each variable. will be analyzed. In this research, it is certain that surveys will be used as a means of collecting data through questionnaires which will be distributed on condition that they comply with the research boundaries so that the desired respondent results are created. This research uses statistical analysis, namely using Structural Equation Modeling - Partial Least Square (SEM-PLS). Keywords: Perceived Risks, Trust, Purchase Intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 330 - ECONOMICS |
| Divisions: | Bachelor of Management |
| Depositing User: | RIZKY YUDHA PRATAMA |
| Date Deposited: | 31 Oct 2023 07:30 |
| Last Modified: | 31 Oct 2023 07:30 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11565 |
Actions (login required)
 |
View Item |