Nafisah, Maulidatun (2023) Analisis Hubungan Antara Life Satisfaction, Autonomy, Happiness, Dan Purchase Intention Konsumen Shopee di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This research is a case study research conducted in 2022. The purpose of this research is to assess whether life satisfaction, autonomy affect the happiness of Shopee consumers in Surabaya and whether happiness influences purchase intention of Shopee consumers in Surabaya. To obtain data, this study used a questionnaire technique with a 7-point Likert scale. The data analysis technique used in this study is a descriptive analysis using Structural Equation Modeling (SEM) with WarpPLS 8. The results of research and data processing show that H1, H2, and H3 are accepted, which means the model from Structural Equation Modeling (SEM) with WarpPLS 8 is good and can be said to be significant to the variables studied. From these results it can be concluded that life satisfaction, autonomy affect the happiness of Shopee consumers in Surabaya and whether happiness affects purchase intention of Shopee consumers in Surabaya. Keywords: life satisfaction; autonomy; happiness; purchase intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 339 - MACROECONOMICS |
| Divisions: | Bachelor of Management |
| Depositing User: | MAULIDATUN NAFISAH |
| Date Deposited: | 15 May 2023 03:51 |
| Last Modified: | 15 May 2023 03:51 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/10625 |
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