Saputri, Adelia Dwi (2023) Pengaruh Keamanan, Kemudahan, Manfaat, dan Kualitas Pelayanan Terhadap Loyalitas Nasabah Melalui Kepuasan Pengguna Mobile Banking Bri di Kabupaten Gresik. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Registered users only Download (560kB) |
|
|
Text
COVER.pdf Restricted to Registered users only Download (729kB) |
|
|
Text
BAB I.pdf Download (42kB) | Preview |
|
|
Text
BAB II.pdf Download (194kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (220kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (414kB) |
|
|
Text
BAB V.pdf Download (181kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
Abstract
This study aims to determine the effect of security, convenience, benefits, and service quality on customer loyalty through BRI mobile banking user satisfaction in Gresik district. This research was conducted in Gresik district with the Convinance Sampling technique. The sample used was 151 Gresik residents who used BRI mobile banking. In this study using primary data by distributing questionnaires in the form of Google Forms. The data analysis method used is SEM-PLS (Partial Least Square) with the help of the WarpPLS 8.0 statistical tool. The results of this study indicate that there is a positive and significant influence between the safety, benefits, and service quality variables on user satisfaction, and user satisfaction variables on customer loyalty. While the convenience variable does not have a significant effect on user satisfaction. Keyword: mobile banking, customer loyalty, user satisfaction
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 657 - ACCOUNTING > 657.042 - FINANCIAL ACCOUNTING |
| Divisions: | Bachelor of Accountancy |
| Depositing User: | ADELIA DWI SAPUTRI |
| Date Deposited: | 17 Apr 2023 06:33 |
| Last Modified: | 17 Apr 2023 06:33 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/10283 |
Actions (login required)
 |
View Item |