Pameran dan Kinerja UMKM: Sebuah Evaluasi Berkelanjutan

El Maghviroh, Rovila and Supriyati, Supriyati (2016) Pameran dan Kinerja UMKM: Sebuah Evaluasi Berkelanjutan. Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen, 1 (3). pp. 211-222. ISSN 2443-3381

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Official URL: http://jraam.polinema.ac.id/index.php/jraam1/artic...

Abstract

This study aims to create a sustainable evaluation design that can be used as a feedback to assess the financial and non-financial performance of the SMEs after exhibition and to assess the non-financial performance of the Exhibition Organiser. The research method was conducted based on case study on the SMEs who were participants of the exhibition organised by the government of East Java Province. The result of this study is a sustainable evaluation design that expected to improve the performance of SMEs in order to improve competitive advantage. The result can also be utilised by the government, state owned enterprises, and private companies as SMEs facilitator to assess whether the exhibition has met the expectation; then, this will be used as a consideration if the SMEs would like to join the future exhibition. Keywords Communication Encounter Experiences; Service Encounter Experiences; Usage Encounter Experiences; Relationship Outcomes; Performance of SMEs

Item Type: Article
Subjects: 600 - TECHNOLOGY > 657 - ACCOUNTING > 657.042 - FINANCIAL ACCOUNTING
Divisions: Lecturer
Depositing User: SUPRIYATI SUPRIYATI
Date Deposited: 17 Nov 2020 05:21
Last Modified: 17 Nov 2020 05:29
URI: http://eprints.perbanas.ac.id/id/eprint/7281

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