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Students' Perception on Attraction and Service Satisfaction in STIE Perbanas Surabaya

Harsono, Soni (2011) Students' Perception on Attraction and Service Satisfaction in STIE Perbanas Surabaya. The SEAAIR Annual Proceedings. pp. 271-275.

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Abstract

The success of universities to get students attracted to register is due to their attracting power. When searching such factor, it will lead to the clues related to the universities’ attracting power and service performance as has been provided for their students. This research attempts to explore the students’ perception towards the factors of attracting power, services performance, and the priority of servicing. The population consists of STIE Perbanas students in which the sample taken was the students of graduate program of accounting and those of the graduate program of management of the year 2008-2010. The total sample is 200 students, taken by means of stratified random sampling. The data were gathered by questionnaires and the descriptive and multivariate statistics analysis is by factorial analysis. The students were requested to respond using their opinion on the attracting power of STIE Perbanas Surabaya College, including its service performance and services being prioritized. The parameter uses 17 indicators for the attracting power and 19 indicators for the service performance and services being prioritized. This research is expected to provide benefits for marketing improvement by the college in the future, as a study for service satisfaction aspect and especially evaluating the low-quality services.

Item Type: Article
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Lecturer
Depositing User: Dr. Drs., SONI HARSONO AWAN
Date Deposited: 11 Nov 2020 08:20
Last Modified: 12 Sep 2021 15:30
URI: http://eprints.perbanas.ac.id/id/eprint/7271

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