Pengujian Model Belief Adjustment dengan Pola Penyajian Step by Step pada Pengambilan Keputusan Investasi

Febiola, Felya (2020) Pengujian Model Belief Adjustment dengan Pola Penyajian Step by Step pada Pengambilan Keputusan Investasi. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

This study aims to examine the difference between the participants' investment decisions that informed good news followed by bad news rather than participants who informed bad news followed by good news on the pattern of presentation of Step by Step on length and short series information. And aims to test whether there is an influence between the information series and sequence of evidence on investment decisions. The research method used in the study is a mixed design experiment method (between and within subject). The hypothesis in this study were tested with the Mann Whitney U test or T test and Kruskal-Wallis H test. Participants involved in this research were 126 students Perbanas Surabaya bachelor degree majoring in Accounting or Management that are being or have taken courses of Financial Statement Analysis and or Investment Management and Capital Markets. The results of research showed that: (1) the pattern of presentation Step by Step (SbS) can cause recency effects when receiving simple information both in the length information series and the short information series; (2) the sequence of evidence (good news followed by bad news and bad news followed by good news) influences investment decision making with the Step by Step presentation pattern; and (3) information series (length and short) have no effect in investment decision making with the Step by Step presentation pattern. Keywords: Belief-Adjustment Model, Investment Decision, Step by Step, Recency Effect

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 657 - ACCOUNTING > 657.042 - FINANCIAL ACCOUNTING
Divisions: Bachelor of Accountancy
Depositing User: FELYA FEBIOLA
Date Deposited: 13 Apr 2020 04:42
Last Modified: 13 Apr 2020 04:42
URI: http://eprints.perbanas.ac.id/id/eprint/6646

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