Pengujian Model Belief Adjustment dengan Pola Penyajian End of Sequence pada Pengambilan Keputusan Investasi

Hanimah, Khilmiyatul (2020) Pengujian Model Belief Adjustment dengan Pola Penyajian End of Sequence pada Pengambilan Keputusan Investasi. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

This study aims to examine the effect of belief adjustment models, consisting of presentation pattern (End of Sequence), information orders, and information series (long series and short series) on investment decision making. This study uses experimental 2x2 mixed design that include information order of ++-- (good news followed by bad news) and --++ (bad news followed by good news) and information series (long series and short series) on presentation patterns End of Sequence. The participants are the undergraduate students (Bachelor Degree) of STIE Perbanas Surabaya majoring in Accounting who had knowledge on investment management and capital market and financial statements analysis. The numbers of participants in this research were 126 people. Hypotheses were using Kolmogorov-Smirnov, Mann-Whitney U, and Kruskal-Wallis. The results of this study show that there is no different response between participants receiving information orders (good news followed by bad news and bad news followed by good news) and information series (long series and short series) in End of Sequence presentation pattern. The other findings of these research showed that there was no different response between participants receiving information orders (good news followed by bad news and bad news followed by good news) in End of Sequence presentation pattern. However, these research showed that there was different response between participants receiving information series (long series and short series) in End of Sequence presentation pattern. Keywords: End of Sequence; Investment Decision; Belief Adjustment; Presentation Pattern; Information Order; Information Seri

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 657 - ACCOUNTING > 657.042 - FINANCIAL ACCOUNTING
Divisions: Bachelor of Accountancy
Depositing User: KHILMIYATUL HANIMAH
Date Deposited: 13 Mar 2020 04:39
Last Modified: 13 Mar 2020 04:39
URI: http://eprints.perbanas.ac.id/id/eprint/6554

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