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The Influence of Self-Efficacy on Customer Intentions to Use BRImo BRI Application by Mediating The Perceived Usefulness, Easy of Use and Risk at BRI Bank in Surabaya

Pancasari, Krista and Harsono, Soni (2021) The Influence of Self-Efficacy on Customer Intentions to Use BRImo BRI Application by Mediating The Perceived Usefulness, Easy of Use and Risk at BRI Bank in Surabaya. In: The 3rd International Conference on Business and Banking Innovations, 6 & 7 March 2021, Surabaya.

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Abstract

During the Covid-19 pandemic, people should changed their lifestyle and mindset. Work or study from home, people’s needs for online shopping has increased, so needs for digital-based financial transactions and banking has also increased. In this case, people need applications that make it easy for users to do banking transactions digitally. Changing the traditional pattern to digital is also a separate consideration for the community in choosing banking services to use. This consideration can’t be separated from the amount of self-efficacy to use banking services digitally, amount of usefulness offered, risk will occur, and the ease of use of digital banking services. Which then these criteria will affect a person’s intention to use digital banking services such as mobile banking/ internet banking. Research on customer acceptance of technology use has been carried out through the expansion of the Technology Acceptance Model (TAM) theory. TAM was first introduced by Fred Davis in 1985. This research is a qualitative design (documentary study). The technique of collecting data used observation method. The population are BRI bank visitors in Surabaya who know about BRImo aplication. The result is a proposition and is discussed in relation to previous theory and research. Keywords: TAM, Perceived usefulness, Perceived ease of use, Self-efficacy, Perceived Risk, Behavioural Intention, Mobile banking, Internet banking, BRImo BRI.

Item Type: Conference or Workshop Item (Paper)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: ICOBBI (International Conference of Business and Banking Innovations)
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 11 Aug 2021 20:19
Last Modified: 20 Aug 2021 06:49
URI: http://eprints.perbanas.ac.id/id/eprint/3449

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